vineyard vines Kicks Off Whales For A Cause Campaign In Partnership With Simon & Schuster And First Book

vineyard vines has announced the debut of their annual Whales for a Cause campaign. In partnership with renowned publisher Simon & Schuster and First Book, the nonprofit social enterprise dedicated to educational equality, the campaign will provide brand new books to kids in need. To participate, people are encouraged to put their creative spin on vineyard vines iconic whales. The whales can be collected in-store or downloaded at vineyardvines.com, colored in and then shared on social media with the hashtag #WhalesForACause through October 21. For each hashtag shared a book…

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Pizza Hut “Starts A New Chapter” To Help All Kids Succeed Through Reading, Takes Further Action To Support Literacy Through Annual Giving Program

Ask someone, “What’s your favorite childhood book?” Most have a quick answer and a smile on their face. But for some people, there isn’t a quick answer. Or an answer at all. A lack of books in the home is directly linked to an increased likelihood that a child will read below his or her grade level by the fourth grade. In fact, 25 million children in the U.S. cannot read proficiently. And students who can’t read proficiently by third grade are four times more likely to leave school without…

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Disney|ABC Television and Disney Publishing Worldwide Encourage Families to Share Their Love of Reading through Sixth Annual “Magic of Storytelling” Campaign

Disney|ABC Television and Disney Publishing Worldwide announced they will donate up to one million books to First Book, a nonprofit that provides new books to educators and organizations serving children from low-income families, during Disney’s sixth annual Magic of Storytelling campaign from today through March 31, 2018. The Magic of Storytelling campaign aims to inspire families’ imaginations, cultivate a lifelong love of reading in kids and bring books to underserved communities across the country. Through a long-standing relationship with First Book, Disney has provided more than 61 million books to…

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