Jack Daniel’s Country Cocktails Celebrates LGBTQ Diversity with World’s First Projection Mapping Showtruck

Jack Daniel’s Country Cocktails unveiled the first-ever projection mapping showtruck during the LA Pride Festival in West Hollywood on June 9 and 10. The mobile interactive art project, titled “#flavorsofpride”, featured a 3-minute video show that celebrates the LGBTQ community’s increasing diversity across genders, ethnicities, sexualities, religions and generations. Festival guests were also invited to be part of the show by having their faces captured and integrated into the visual content. For those unable to attend LA Pride, Jack Daniel’s Country Cocktails encourages supporters to celebrate LGBTQ diversity on social…

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