Tag: Fold7

My Favourite 10 Charity/Non-Profit/Ethical Campaigns of November 2017

Stuart Mitchell

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – November 2017. 10. UNICEF launched a new social media campaign, designed by VML called ‘Furniture that Hides from hurting’. The campaign includes videos of unsuspecting parents in a shop being introduced to a new line of furniture called ‘Furniture that Hides from Hurting.’ This is a shocking ad in many ways but definitely an important one. Unicef Launch ‘Furniture that Hides from Hurting’ Campaign 9. In 2016, the world lost one of…

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Fold7 and CoppaFeel! encourage women to get to know their boobs

Stuart Mitchell

London advertising agency Fold7 has partnered with breast cancer health & education charity CoppaFeel! to encourage women to #TrustYourTouch when it comes to checking their boobs and being aware of any unusual changes. The campaign reasserts the importance of using your touch to ensure early detection, and was screened at CoppaFeel!’s festival Festifeel on 14th October. Research by CoppaFeel! found that the vast majority of young women do not check their boobs regularly. The main barrier was uncertainty, with 6 in 10 saying they lacked the confidence to know how…

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NABS reveals new brand identity through newly launched Ambassador’s recruitment campaign

Stuart Mitchell

NABS– the support organisation for the media and advertising industry – reveals a new brand identity, the first significant change for 14 years, on 2nd October. Devised by Fold7, NABS’ creative agency, the branding includes a new logo and tagline: ‘How’s Work?’ The tagline invites everyone working in adland to open a conversation with the industry charity; and reflects NABS’ mission to support, improve and champion the wellbeing of employees and employers. NABS president, Karen Blackett OBE, said: “Through two simple words: ‘How’s Work?’ NABS challenges us all to reflect…

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