The Valent Group of Companies Helps Launch “No Taste for Waste” Campaign

The Valent Group of Companies is partnering with the CropLife Foundation and Meredith Agrimedia to launch the “No Taste for Waste” campaign, an initiative to reduce food waste and loss. The campaign, which includes an interactive website, special edition “bookazine” and social media messages, is a resource for consumers interested in reducing household food waste, while educating the public on how farmers take steps to fight food loss in their fields. The Valent Group and other partners, including Land O’Lakes SUSTAIN, the American Farm Bureau Federation and FLM Harvest, collaborated with…

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The Economist Stresses the Impact of Food Waste on the Environment as Part of its Grounds for Change Program

The Economist, a leading source of analysis on international business and world affairs, today announced that it will host a series of subscription events around New York City to highlight the impact of food waste on the environment as part of its experiential marketing campaign. Beginning on March 18 The Economist will have its branded coffee cart at various locations throughout New York City to offer passersby a free cup of coffee and to highlight innovative uses for the used coffee grounds. The program, “Grounds for Change,” is based on…

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Morton Salt Launch “Erase Food Waste” Campaign

About 40% of food produced in the U.S. goes to waste. Morton Salt wants to make food waste disappear with its new “Erase Food Waste” campaign developed to help educate consumers about the issue and create opportunities for broad-scale change. Morton Salt’s “Erase Food Waste” campaign kicks off with a thought-provoking video series produced in collaboration with Oscar-nominated director Bryan Buckley. The videos will run on digital and social platforms during the holiday season, when significantly more food waste occurs. “We want to change the way people think about food…

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Masterchef winner Gary Maclean & Zero Waste Scotland Team Up To Tackle Food Waste

In December alone it’s estimated that a staggering 60million meals will go uneaten. Among this figure are seasonal favourites that include 3.5million mince pies, more than 240,000 Christmas puddings and over 100,000 turkeys. If saved from going to waste, this could feed the entire population of Scotland from Christmas Eve to Boxing Day and represents a potential collective saving of over £90million to Scottish households. In his first official engagement since being appointed Scotland’s first National Chef, Gary Maclean joined Zero Waste Scotland to share his festive checklist – designed…

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Tesco cuts food waste with greener satsumas and clementines

Tesco has become the first UK supermarket to start selling perfectly ripe greener satsumas and clementines in order to help cut food waste. The move has been prompted by recent higher early season temperatures in Spain where these easy peelers are grown which have slowed down the natural process by which the skin of the fruit turns orange. Despite the skin being slightly green the fruit is still as perfectly sweet and as juicy as you’d find as when they turn orange. Growers, in order to accelerate the colouring process,…

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