Asda Introduces New Service To Aid Those With Complex Dietary Needs

Asda, in partnership with Foodmaestro, will introduce a new personalised online nutritional search aid, with a market-first custom filter option, to help customers with complex dietary and lifestyle needs to find the food they want with ease and speed. In a first for the UK grocery market when it comes to personalisation, the new service introduces ‘custom filters’, making the shopping experience for customers easier by allowing them to filter products identified as matching their diet, lifestyle or nutritional choices. Available across Asda Online Groceries, customers will be able to…

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