FCB Inferno’s latest work targeting forced marriage for the Home Office. The agency was briefed to develop a campaign targeting perpetrators, victims and bystanders, to educate them on what makes a forced marriage. The campaign aims to reduce the number of forced marriages in the UK by challenging, empowering and inspiring communities to change perception and drive preventative action. The campaign approach has been developed based on research with the target audience and consultation with key partners and stakeholders. Research identified a knowledge gap about the non-physical actions of cohesion…
Read MoreFCB Inferno Develops Campaign to Tackle Forced Marriage for the Home Office
