Fresh Step’s Cats On Glass Gallery helps cats find new homes

The “Cats On Glass Gallery” featured more 1,000+ live participants, the celebrity stamp of Ellen, hundreds of thousands of social views and, most importantly, the adoption of 120 cats. It all started with mcgarrybowen’s creative idea to launch a new innovative product from Fresh Step called Clean Paws. The idea, demonstrated in two 15-second spots, showed what could happen when cat owners used the low tracking litter, which helps mitigate key pain points of cat owners: litter box rejection, mess and smell. In “Vacuum,” a cat motors around the house on top…

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