The specialist social media and digital agency Social Misfits Media has become the tenth brand in The Brewery Group, the parent company of global communications agency freuds. Founded by social entrepreneur and CEO Carlos Miranda in 2012, Social Misfits Media has an impressive track record of helping NGOs, charities and foundations find their voice and have a positive societal impact, building on its mission of turning “social media into social good”. Clients in its global portfolio include the Bill & Melinda Gates Foundation, Amnesty International and Lumos. The announcement of…
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Public Health England’s new TV advert highlights the dangers of tar in cigarettes
Public Health England (PHE) releases a new TV advert highlighting the dangers of tar in cigarettes, as England’s 7 million smokers are urged to make a quit attempt with help from Smokefree this New Year. The latest campaign shows how poisons from tar in cigarettes enter the bloodstream, spreading around the body within seconds and causing damage to major organs. To help explain the ongoing internal harm being caused, a group of 7 lifelong smokers – including TV presenter and entrepreneur Hilary Devey – declare their intention to quit in…
Read MorePublic Health England launches app to get people walking faster
As part of it’s ongoing “One you” physical activity campaign, created by Freuds, Public Health England has launched an app to get people walking faster. The accompanying ad was created by M&C Saatchi. Launched in March 2016, “One you” is an ongoing campaign that targets 40- to 60-year-olds who have to look after children as well as aging parents. 4 out of 10 (41%) adults aged 40 to 60 in England walk less than 10 minutes continuously each month at a brisk pace. Over 6.3 million adults aged 40 to 60 do…
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