Giving women a new platform to connect as part of a movement that goes beyond gender stereotypes, Sydney agency Pollen has led the design and development of Nine’s new women’s platform, Future Women — a space committed to the success, advancement and support of women. Conceived in collaboration with Nine’s digital content director and founder of Future Women (FW), media maverick Helen McCabe (ex-editor in chief of Australian Women’s Weekly), Pollen worked closely with the FW team to define and design a platform that would facilitate its ambition. Understanding the…
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