Tag: GambleAware

GambleAware publishes National Gambling Treatment Service campaign tracking results

Stuart Mitchell

Awareness of the National Gambling Treatment Service (NGTS) continues to grow, following awareness raising campaigns led by the charity GambleAware, targeted primarily at high-risk male gamblers (PGSI 8+). The campaign is well-targeted, with impact highest amongst its core target audience of high-risk male gamblers (PGSI 8+) and ‘affected others’ (partners, family and friends negatively affected by the gambling of others).   Campaign recognition continues to grow wave on wave, reaching 74% amongst high-risk male gamblers in August 2021, and 79% amongst affected others. Increasing numbers of high-risk gamblers agree that…

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GambleAware Launches Safer Gambling Campaign, “Bet Regret”

Stuart Mitchell

GambleAware, the independent charity tasked with reducing gambling harms in Great Britain, has launched ‘Bet Regret’, designed by M&C Saatchi, it is a safer gambling campaign designed to raise awareness of impulsive betting in order to encourage moderation and reduce gambling-related harm. The ‘Bet Regret’ campaign is one of a number of commitments to come out of the Government’s Gambling Review to ensure that the sector is socially responsible and doing all it should to protect consumers and communities. Bet Regret describes the universal feeling of remorse sports bettors often…

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GambleAware launches #CanWeHaveOurBallBack

Stuart Mitchell

GambleAware has launched #CanWeHaveOurBallBack, a new social media initiative that seeks to raise awareness and encourage discussion about the relationship between football and betting. The film-led initiative is designed to generate conversation and prompt reflection about the  impact of betting on football. The launch comes off the  back of recent financial analysis by GambleAware and gambling industry  specialists  Regulus Partners which shows that 80% of marketing spend by gambling companies is now online. The  surge in online spending coincides with growing public concern about the  nature of gambling-related marketing in…

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