CAP – Don’t gamble with under-18s ad protections

The CAP have released a post called: Don’t gamble with under-18s ad protections. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The UK Advertising Codes have long contained key protections for those under the legal age to gamble. While evidence suggests that exposure to gambling ads that comply with the UK’s Advertising Codes is, of itself, unlikely to harm under-18s; targeted restrictions are still…

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ASA/CAP – New standards protecting children from irresponsible gambling ads

The ASA/CAP have released a post called: New standards protecting children from irresponsible gambling ads.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published new standards to protect children and young people from irresponsible gambling ads. This follows a review of the evidence on advertising’s impact on under-18s and rulings by the Advertising Standards Authority. The last review was carried out in…

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Avoiding taking a gamble with ‘particular appeal’

The ASA have released a piece on their website about some of their judgeents on gambling cases, this is shown below but is well worth a read, as is other things on their site: In November 2017, in response to concerns about gaming tiles on gambling sites that were freely accessible and which children may see, we expanded our guidance on characters and graphics likely to hold particular appeal to children and that should be avoided. You can find our webinar on this topic here, our follow-up FAQs here and our…

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Senet Group Calls on the UK Gambling Industry to Adopt Responsible Gambling Campaign

Senet Group, the UK body dedicated to addressing problem gambling through consumer information programmes, is today calling on the sector to adopt a responsible gambling campaign which has demonstrated high levels of engagement with players. The: “When the Fun Stops, Stop” campaign has reached an estimated 82% of regular UK gamblers, with 33%, or an indicative 5 million adults confirming that it has helped them gamble more responsibly since the campaign was launched by Senet in 2015, according to independent research conducted last year. In letters sent today to the…

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Tougher standards on gambling advertising announced

Today, the Committees of Advertising Practice (CAP) has announced tougher standards on gambling advertising, focusing on ads’ appeal to problem gamblers and on free bets and bonuses. Both sets of standards form part of continued efforts to make sure regulation prevents harm and promotes responsible advertising. The new standards on problem gambling: Restrict ads that create an inappropriate sense of urgency like those including “Bet Now!” offers during live events; Curb trivialisation of gambling (e.g. encouraging repetitive play); Prevent approaches that give an irresponsible perception of the risk or control…

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