Senet Group Calls on the UK Gambling Industry to Adopt Responsible Gambling Campaign

Senet Group, the UK body dedicated to addressing problem gambling through consumer information programmes, is today calling on the sector to adopt a responsible gambling campaign which has demonstrated high levels of engagement with players. The: “When the Fun Stops, Stop” campaign has reached an estimated 82% of regular UK gamblers, with 33%, or an indicative 5 million adults confirming that it has helped them gamble more responsibly since the campaign was launched by Senet in 2015, according to independent research conducted last year. In letters sent today to the…

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Tougher standards on gambling advertising announced

Today, the Committees of Advertising Practice (CAP) has announced tougher standards on gambling advertising, focusing on ads’ appeal to problem gamblers and on free bets and bonuses. Both sets of standards form part of continued efforts to make sure regulation prevents harm and promotes responsible advertising. The new standards on problem gambling: Restrict ads that create an inappropriate sense of urgency like those including “Bet Now!” offers during live events; Curb trivialisation of gambling (e.g. encouraging repetitive play); Prevent approaches that give an irresponsible perception of the risk or control…

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Warning over gambling adverts likely to appeal particularly to under 18s

A letter has been sent to online operators regarding adverts featuring images that are likely to appeal particularly to under 18s. This letter was a joint exercise by the Gambling Commission, the Advertising Standards Authority, the Committee of Advertising Practice, and the Remote Gambling Association. The letter covers the worry that certain gambling ads are designed to appeal to children. The Letter Action required: removal of ads that appeal particularly to under 18s We are writing to advise you to amend or remove immediately any ads on your website or in…

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