The One Club Expands The One Show With Launch of Dedicated Gaming Discipline

The One Club for Creativity has significantly broadened the scope of its support for the global creative community with the addition of Gaming as a new dedicated discipline for The One Show 2022.   Game platforms are driving innovation, reimagining how the world creates and experiences entertainment, and represent an important emerging medium for brands to reach consumers.  The One Show Gaming discipline has been launched to recognize creative excellence in the way brands are integrated into interactive experiences that use gameplay and the metaverse to entertain, inform, and create…

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Ninja Theory is using gaming to help people with mental health issues

A Microsoft studio is launching a project to use video games, technology and clinical neuroscience to help people with mental health conditions and promote well-being. Ninja Theory, which was widely praised for making psychosis a key part of its popular title Hellblade: Senua’s Sacrifice, believes that gaming could provide an effective and easy to understand way of helping people manage conditions such as anxiety. The Insight Project sees the studio work with Paul Fletcher, Psychiatrist and Professor of Health Neuroscience at University of Cambridge, to research the benefits of gaming.…

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