Tag: GDPR

CAP Consults on GDPR Changes on the collection and use of data for marketing

Stuart Mitchell

The Committee of Advertising Practice (CAP) is consulting on changes to its rules on the collection and use of data for marketing. These changes are intended to ensure that its rules cover data protection issues most relevant to marketing and that they are aligned with the standards introduced by the General Data Protection Regulation (EU 2016/679, the GDPR). CAP’s regulation of data protection issues is carried out under two sets of rules: section 10 (Database practice) and Appendix 3 (Online behavioural advertising). Section 10 regulates the use of data for…

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New Chair of DMA Scotland calls for brands to be brave in the face of GDPR

Stuart Mitchell

Firas Khnaisser, Head of Decisioning at Standard Life, has been named as the new Chair of DMA Scotland, with Kerrie Hull, Senior account director at LIDA, named as Deputy Chair. Khnaisser succeeds Lynsey Fusco, Head of Marketing and communications at The Royal Edinburgh Military Tattoo, who took up the role four years ago and helped guide DMA Scotland during a significant period of change and growth for the organisation. The new leadership team aim to ensure that DMA Scotland continues to represent the vibrant, energetic and creative data-driven marketing industry…

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Publisher Associations Call on Google to Clarify Plans for GDPR Compliance

Stuart Mitchell

The News Media Alliance and other news publisher associations united to ask Google to clarify its terms regarding compliance with the European Union’s new General Data Protection Regulation (GDPR). Alliance CEO David Chavern joins Digital Content Next CEO Jason Kint, European Publishers Council Executive Director Angela Mills Wade, and News Media Association CEO David Newell in petitioning Google CEO Sundar Pichai for further information about their plans for GDPR compliance and how they expect news organizations on their platform to work within the new regulations. In addition to addressing their…

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How charity media expenditure patterns are changing

Stuart Mitchell

nfpSynergy have released a new analysis of charities advertising expenditure patterns. It shows charities are losing out by not spending more for internet advertising, research shows. Online advertising now accounts for almost half of all ad expenditure in the UK, however where charites are concerned the third sector groups are lagging behind the norm qute considerably. nfpSynergy compiled data which shows that the proportion of charities’ advertising spending that goes online has doubled from 2.5% in 2011 to 5% in 2016. The doubling of spend is a significant increase when taken…

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