A new campaign for the City of Cape Town by advertising agency HelloFCB+ is addressing damaging gender-based attitudes that generally go un-challenged. The campaign, titled “Boys Do What Men Teach Them”, takes a hard look at the realities around the normalisation of gender-based violence through men’s perceived “innocent” and “victimless” actions (such as locker room talk, rape jokes, and the objectification of women) and by not speaking out against it when they see these things happen. Three content pieces were created, each showing how the actions of men creep into…
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World Bank Project Aims to Tackle Gender-Based Violence in DRC by Focusing on Prevention
The World Bank is committing US$100 million in International Development Association (IDA)* financing to help prevent Gender-Based Violence (GBV) in the Democratic Republic of Congo. The project will provide help to survivors but also aim to shift social norms by promoting gender equality and behavioral change through strong partnerships with civil society organizations. In DRC—where 75 percent of women and 60 percent of men believe that wife beating is justified—involving men and boys in the process will demonstrate that violence is an issue that must be tackled at the community…
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