P&G Advances Systemic Change for Gender Equality in Advertising at 2018 Cannes Lions Festival of Creativity

Procter & Gamble Company has advanced its commitment to gender equality through a series of new actions, commitments and partnerships to increase diversity throughout the creative supply chain, leading to more accurate and positive portrayals of women in advertising and media, and driving growth and social good. Women and girls are inaccurately or negatively portrayed in 29 percent of ads and media programs*, and women continue to be underrepresented behind the camera: only 32 percent of Chief Marketing Officers, 33 percent of Chief Creative Officers and a mere 10 percent…

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GSMA We Care Panama: Mobile Operators Join Forces to Address Disaster Response and Gender Equality

The Panamanian mobile industry today launched a series of initiatives under the We Care campaign, supported by the GSMA in Latin America, to promote local action in achieving the United Nations Sustainable Development Goals (SDGs). Mobile operators Claro, Digicel and Telefónica Movistar signed on to the GSMA Humanitarian Connectivity Charter to strengthen response to natural disasters and the operators will also work together to advance gender equality and the empowerment of girls and women. The We Care Panama campaign was unveiled at the GSMA Latin America Plenary Meeting #46, which…

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Red Shoe Movement Aims for a Global Leap of Consciousness in Gender Equality

For the first time ever a fleet of ships rings the bell around the globe for gender equality. As part of its #IWDleader campaign that runs throughout March, Women’s History Month, the Red Shoe Movement unveils the “Ring the Bell on the 7 Seas” with Celebrity Cruises, a Red Shoe Movement® Gender Equality global initiative. On March 8, Celebrity Cruises’ President and CEO, Lisa Lutoff-Perlo, will ring the bell onboard the Celebrity Summit in Fort Lauderdale, Florida echoing the UN Global Compact and stock exchanges worldwide ringing the bell for…

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London Mayor calls for international backing on gender equality campaign

Sadiq Khan calls on international leaders to back his campaign for improving gender equality, when he makes a speech to more than 100 ambassadors from around the world in City Hall. He will also reiterate his call for the government to provide proper guarantees to European citizens living in the UK. The speech was part of the Mayor of London’s Behind Every Great City campaign, launched to coincide with the 100-year anniversary of some women getting the right to vote. The campaign champions the fact that it is the achievement and…

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Procter & Gamble hosts panel discussion on gender equality

As part of the Olympic Winter Games PyeongChang 2018, Procter & Gamble, a Worldwide Olympic Partner, has hosted a panel discussion on gender equality. As part of “Love Over Bias,” the latest installment of P&G’s award-winning “Thank You, Mom” campaign, a panel of decorated female Olympians discussed their own journeys to the global stage. The discussion included the role of their moms, mentorship and support from other women, as well as their hopes for what the current global movement for gender equality will mean for future generations of female athletes.…

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