Procter & Gamble hosts panel discussion on gender equality

As part of the Olympic Winter Games PyeongChang 2018, Procter & Gamble, a Worldwide Olympic Partner, has hosted a panel discussion on gender equality. As part of “Love Over Bias,” the latest installment of P&G’s award-winning “Thank You, Mom” campaign, a panel of decorated female Olympians discussed their own journeys to the global stage. The discussion included the role of their moms, mentorship and support from other women, as well as their hopes for what the current global movement for gender equality will mean for future generations of female athletes.…

Read More

UN Women carries the Olympic Torch, calls for gender equality in sport

UN Women Country Programme Manager in China, Julie Broussard carried the Olympic Torch in Paju, South Korea, leading up to the 2018 Pyeongchang Winter Olympic Games. She called for gender equality in sport, following in the footsteps of UN Women Executive Director Phumzile Mlambo-Ngcuka, who had carried the Olympic Torch at the 2016 Rio Games. After five years of successful collaboration on women and sport, UN Women and the International Olympic Committee (IOC) recently renewed their commitment to continue empowering women and girls through sport and increasing women’s leadership and…

Read More

Citi Responds To Shareholder Pressure To Close Gender Pay Gap

Citigroup and Arjuna Capital disclosed today that Citi is taking steps to provide gender and ethnicity wage data and commit to closing the gap, making it the first U.S. bank to respond to shareholder concerns. In response to Citi’s steps, Arjuna Capital withdrew its gender pay shareholder proposal on Monday, January 15, 2018.   Citi’s announcement represents a major shift for U.S. banks and credit card companies, since no financial services company so far targeted by shareholders for gender pay has taken such action. Bank of America, MasterCard, American Express,…

Read More

UBS launches a new wave of its brand campaign focusing on women


UBS highlights its efforts around women and diversity initiatives with a new, international wave of its brand campaign focusing on women. It builds on the UBS brand campaign launched in 2015, with a film featuring a series of questions asked in the voice of clients. The film, developed by a predominantly female team at Publicis, features significant questions a female entrepreneur may ask in her life and reflects some of the unique challenges faced by women today. It continues the series of films demonstrating the understanding of UBS for its…

Read More

Procter & Gamble launch New Gender-Equality #WeSeeEqual Campaign


Procter & Gamble have put out a new, strong brand message that transcends all of its brands to showcase their belief in gender equality. The new campaign, which aims to fight against gender bias utilises #WeSeeEqual as a rallying hashtag. The hashtag #WeSeeEqual is designed to convey a message of equality. The advert is set to the tune of 4 Non Blondes’ “What’s Up,” and aims to challenge and change gender bias in society. “Our brands have a very powerful voice with the messages in our advertising,” Tressie Rose, a…

Read More