UBS launches a new wave of its brand campaign focusing on women


UBS highlights its efforts around women and diversity initiatives with a new, international wave of its brand campaign focusing on women. It builds on the UBS brand campaign launched in 2015, with a film featuring a series of questions asked in the voice of clients. The film, developed by a predominantly female team at Publicis, features significant questions a female entrepreneur may ask in her life and reflects some of the unique challenges faced by women today. It continues the series of films demonstrating the understanding of UBS for its…

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Procter & Gamble launch New Gender-Equality #WeSeeEqual Campaign


Procter & Gamble have put out a new, strong brand message that transcends all of its brands to showcase their belief in gender equality. The new campaign, which aims to fight against gender bias utilises #WeSeeEqual as a rallying hashtag. The hashtag #WeSeeEqual is designed to convey a message of equality. The advert is set to the tune of 4 Non Blondes’ “What’s Up,” and aims to challenge and change gender bias in society. “Our brands have a very powerful voice with the messages in our advertising,” Tressie Rose, a…

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United Colors of Benetton launches gender equality campaign in India


No stranger to powerful, and occasionally controversial advertising campaigns United Colors of Benetton has launched #UnitedByHalf, a campaign promoting gender equality developed in India that will be aired around the world. This is the first time that Benetton has directly challenged social behaviors prevalent in one of its principal global markets. The new #UnitedByHalf campaign – like #UnitedbyDonts, a campaign that rolled out across India last year – attempts to give wider voice to the social concerns driving the Women Empowerment Program and its projects. Both campaigns directly challenge social…

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