CAP Launch Consultation on a new rule to tackle harmful gender stereotypes

The CAP has launched a public consultation on a new rule to tackle harmful gender stereotypes in ads, as well as on guidance to advertisers on how the new rule is likely to be interpreted in practice. The purpose of their announcement is to make public the proposed rule and guidance, which includes examples of gender portrayals which are likely to fall foul of the new rule. The consultation proposes the introduction of the following new rule to the ad codes which will cover broadcast and non-broadcast media: Advertisements must not…

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