London City Hall unites experts and campaigners to tackle gender stereotypes

Helping schools in London to challenge gender stereotypes to ensure that no child is held back by their gender is the aim of a new programme launched today at City Hall. The capital will lead the way in championing gender equality in schools by funding a new Gender Action award. Developed by the Institute of Physics (IOP), King’s College London (KCL), UCL Institute of Education (IOE) and University Council of Modern Languages (UCML), the Gender Action award encourages the entire school to unite to challenge gender stereotypes by putting gender…

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CAP Launch Consultation on a new rule to tackle harmful gender stereotypes

The CAP has launched a public consultation on a new rule to tackle harmful gender stereotypes in ads, as well as on guidance to advertisers on how the new rule is likely to be interpreted in practice. The purpose of their announcement is to make public the proposed rule and guidance, which includes examples of gender portrayals which are likely to fall foul of the new rule. The consultation proposes the introduction of the following new rule to the ad codes which will cover broadcast and non-broadcast media: Advertisements must not…

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