Harmful Gender Stereotypes in Ads to be Banned

Following a public consultation, the CAP has announced that ads will no longer be able to depict harmful gender stereotypes. The new rule in the Advertising Codes, which will apply to broadcast and non-broadcast media (including online and social media), states: [Advertisements] must not include gender stereotypes that are likely to cause harm, or serious or widespread offence. The new rule will come into force on 14 June 2019. This change follows a review of gender stereotyping in ads by the ASA. The review found evidence suggesting that harmful stereotypes can restrict…

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London City Hall unites experts and campaigners to tackle gender stereotypes

Helping schools in London to challenge gender stereotypes to ensure that no child is held back by their gender is the aim of a new programme launched today at City Hall. The capital will lead the way in championing gender equality in schools by funding a new Gender Action award. Developed by the Institute of Physics (IOP), King’s College London (KCL), UCL Institute of Education (IOE) and University Council of Modern Languages (UCML), the Gender Action award encourages the entire school to unite to challenge gender stereotypes by putting gender…

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CAP Launch Consultation on a new rule to tackle harmful gender stereotypes

The CAP has launched a public consultation on a new rule to tackle harmful gender stereotypes in ads, as well as on guidance to advertisers on how the new rule is likely to be interpreted in practice. The purpose of their announcement is to make public the proposed rule and guidance, which includes examples of gender portrayals which are likely to fall foul of the new rule. The consultation proposes the introduction of the following new rule to the ad codes which will cover broadcast and non-broadcast media: Advertisements must not…

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