Tag: Gender stereotyping

CAP – Gender stereotyping rule and guidance: 12-month review

Stuart Mitchell

The ASA/CAP have released a post called: Gender stereotyping rule and guidance: 12-month review. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. On 14 December 2018, the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) announced a new rule, accompanied by detailed guidance, would be introduced in the UK Advertising Codes, applying to both broadcast and non-broadcast advertising, which…

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CAP – Gender stereotyping – Lessons one year on

Stuart Mitchell

The ASA/CAP have released a post called: Gender stereotyping – Lessons one year on. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our rules have prohibited ads from featuring harmful gender stereotypes since 14 June 2019.  Since this came into force the issues the ASA has investigated have related, overwhelmingly, to scenarios featuring gender-stereotypical roles and characteristics. These rulings help provide texture and context…

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CAP – Gender stereotyping – new rule and guidance

Stuart Mitchell

The CAP have released a post which talks about Gender stereotyping – new rule and guidance.  I have enclosed the text of the link below, but please have a look at the CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Following research in 2017 and consultation earlier this year, CAP has announced a new rule on gender stereotypes which will come into force on 14 June 2019. This rule is accompanied by detailed guidance to help advertising practitioners understand where…

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New ASA Report Signals Tougher Standards on Harmful Gender Stereotypes in Ads

Stuart Mitchell

A new report by the ASA (Advertising Standards Agency), Depictions, Perceptions and Harm published on the 18th July provides an evidence-based case for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be harmful to people, including ads which mock people for not conforming to gender stereotypes.   Responding to the evidence, the CAP – the authors of the UK Advertising Codes, and the ASA’s sister body – will develop new standards on ads that feature stereotypical gender roles or characteristics.  The ASA will then administer and…

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