The Serviceplan Group launches its new competence centre for geo intelligence at its site in Cologne in September 2018: Mediaplus Geo Intelligence stands for the intelligent linking of company and geo data, expertise and specially developed tools. The core of this new offering is to incorporate regional characteristics and differences more in the media planning, predict customer behaviour, identify new business areas, indicate possible sales potential and thus create more efficient national campaigns. In this competence centre, agencies that are part of Serviceplan – Mediaplus, mediascale and Serviceplan Public Relations…
Read MoreServiceplan opens Competence Centre for Geo Intelligence
