Girls are ready to overcome gender norms but society continues to enforce biases that hamper their creative potential

New research commissioned by the LEGO Group reveals that girls today feel increasingly confident to engage in all types of play and creative activities, but remain held back by society’s ingrained gender stereotypes as they grow older. The study was carried out by the Geena Davis Institute in recognition of the UN’s International Day of the Girl and to mark the launch of a new LEGO® campaign, ‘Ready for Girls’, which celebrates girls who rebuild the world through creative problem solving. The research, which surveyed nearly 7,000 parents and children…

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Plan International USA Girls Taking Over Leadership Positions in Honor of International Day of the Girl

From film directors and newspaper editors to TV news anchors, thousands of girls across the globe stepped into the shoes of leaders in the fields of media, entertainment, business and politics in honor of International Day of the Girl, October 11, to demand equal representation for girls and young women. More than 1,000 girls’ “takeovers” are being facilitated in 60 countries to mark this day and ask for change in the portrayal of girls and young women in films and entertainment, textbooks, advertising, in video games and all forms of…

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Manchester City announce the launch of #SameGoals Campaign

Manchester City have announced the launch of #SameGoals, a social media campaign to encourage more girls to play football whatever their background. #SameGoals kicks off today with a social media video encouraging girls to send in footage that shows them scoring – or saving – a goal. The goal can be scored, or saved, anywhere using any kind of ball. For every video the Club receives, they will send out a limited-edition football so that each girl can keep playing and growing their passion for the game.  To enter, videos…

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