JWT Folk and The Marie Keating Foundation urge Irish people to #GIVEASH*T.

All around west Dublin and Galway over the last two months there have been ads with media personalities brandishing toilet roll urging people to “Give a Sh*t” over the past week. This is the culmination of a two-month-long campaign by the Marie Keating Foundation to raise awareness about Bowel Cancer. The campaign, created by Dublin creative agency JWT Folk, urges the people aged 60 – 69 to “GIVE A SH*T. It could save your life.” Creative Partner, Karl Waters explains; “Uptake of the bowel  cancer screening test is 40.2%. We…

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