Sainsbury’s runs the ‘Giving Store’: where customers shop for others but leave empty handed

Last week Sainsbury’s ran its ‘Giving Store’, designed specifically for people to browse and shop – then leave empty handed. Open in London’s Covent Garden, customers had the chance, using pre-paid tokens, to take goods from the shelves and donate to people in need.  The opening of the store followed recent research by the supermarket which revealed that 10 million adults have admitted to forgetting to donate to charity despite telling others they have done so (40%). The most common reasons for this being not having the money (27%) and…

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