Tag: GLAAD

P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising

Stuart Mitchell

Procter & Gamble (P&G) and GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, have announced The Visibility Project, a new campaign to drive and to sustain LGBTQ inclusion in ads and marketing and to leverage the power of these mediums to accelerate LGBTQ acceptance. For more on the Visibility Project: http://glaad.org/visibility-project For results of GLAAD and P&G’s ‘Advertiser & Agency Perspectives on LGBTQ Inclusion’ Study: http://www.glaad.org/2021inclusionstudy The Visibility Project With The Visibility Project, P&G and GLAAD will bring together the world’s top brands and…

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Truly Hard Seltzer Partners with GLAAD to Champion Equality in the Workplace and Beyond

Stuart Mitchell

Truly Hard Seltzer, has announced its partnership with GLAAD, the nonprofit organization promoting understanding, increasing acceptance and advancing equality for the LGBTQ+ community. To kick off the partnership and Pride month, Truly is donating $100,000 to GLAAD to support ongoing initiatives and will launch Truly Proud, a content series that spotlights the unique and varied perspectives of individuals in the LGBTQ+ community and highlights the current issue of LGBTQ+ workplace discrimination. Throughout Pride month, Truly will share 16 stories, one for each of its 16 flavors, to enhance visibility for…

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GLAAD and Procter & Gamble study: Seeing LGBTQ images in media and ads relates to greater acceptance of LGBTQ people

Stuart Mitchell

GLAAD and Procter & Gamble (P&G), the world’s largest advertiser, released the findings from the first-ever “LGBTQ Inclusion in Advertising and Media” study, which measures how non-LGBTQ Americans respond to LGBTQ representation in television, films, and ads. The findings of the study demonstrate high comfortability around viewing LGBTQ images in the media, favorability towards brands with LGBTQ-inclusive advertising, and that inclusive media images lead to greater acceptance and understanding of the LGBTQ community.  For the full report, visit www.glaad.org/inclusion. GLAAD President & CEO Sarah Kate Ellis and P&G Brand Officer…

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Kellogg Company Partners With GLAAD For Spirit Day, Launching New 2019 Edition of “All Together” Cereal

Stuart Mitchell

Kellogg Company continues its partnership with GLAAD as an official sponsor for Spirit Day on Oct. 17 by launching a new “All Together Cereal” and donating $50,000 to support GLAAD’s anti-bullying and LGBTQ advocacy efforts. As a company, Kellogg dedicates efforts to promote inclusivity in the communities where we both work and play. The company, its employees and brands join millions of people “going purple” to support the LGBTQ youth community and Spirit Day—the largest and most visible anti-bullying campaign in the world. This year, Kellogg releases the all-new, limited…

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Pantene Launches “Don’t Hate Me Because I’m #BeautifuLGBTQ” To Redefine What ‘Beautiful’ Looks Like Today

Stuart Mitchell

As a brand once known for a particular kind of “beautiful hair,” Pantene is tackling conventional stereotypes with “Don’t Hate Me Because I’m BeautifuLGBTQ,” a new message that’s part of their recently launched “Power To Transform” campaign. Created in partnership with GLAAD, the campaign takes the brand’s ubiquitous line from its famous 1986 advertisement to redefine what ‘beautiful’ looks like in today’s world by featuring a range of people within the LGBTQ+ community and their own unique stories of transformation. “For many in the community, hair plays a pivotal role…

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