Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative. “One of the campaign’s goals is to effectively strip the perceived power away from those who use the…
Read MoreBlack & Abroad aims to displace the hate with pan-African tourism campaign, “Go Back To Africa”
