Tag: GOOD Agency

GOOD Launch AI Charter

Stuart Mitchell

There’s no denying that the recent growth in AI capability is going to revolutionise the way we work. However, this increasingly powerful technology also raises questions about the ethical use of AI. As a Purpose-driven agency that aims to work for the world, GOOD is committed to ensuring that our use of AI aligns with their values. GOOD have drawn up a charter, FAIR, to ensure our use of AI is fair and ethical. We are also encouraging the industry to follow suit. The GOOD AI Charter Creativity When AI…

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Cost of Giving Monitor: Wave 3

Stuart Mitchell

Britons believe charities need to do more; only 33% agree that charities are doing an effective job of supporting people in the cost of living crisis. GOOD partnered with YouGov for the third and final wave of the “Cost of Giving Monitor.” The latest report provides an update on key data and fresh insight for charity fundraisers, as well as reflects on the changes to giving over the past 9 months. Headlines: Poverty in Britain is losing urgency in the UK’s psyche, with a -11% decline in people reporting poverty…

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GOOD and YouGov release Wave 2 of the “Cost of Giving Monitor”

Stuart Mitchell

As the cost of living crisis tightens its grip on the UK public, wave 2 of the Cost of Giving Monitor finds that 3 in 5 (59%) of Britons feel that their finances are worsening. This is an increase from just over half (53%) in the first wave. The majority are more conscious of their outgoings, with 81% agreeing that they are paying more attention to their outgoings than they did three months ago. However, charitable giving is one of the last things people want to cut back on. The…

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Do you want to join a book club that can change lives?

Stuart Mitchell

ShelterBox specialises in emergency shelter for families around the world who have lost everything in natural disasters and conflict. They have always relied heavily on supporters and volunteers to ensure their work has real impact. But, with the recent rise in distrust for international aid charities as well as a crowded marketplace, engaging long term loyal supporters in a meaningful way has become even more of a challenge. GOOD Agency have been working with ShelterBox to find a creative solution to this problem. Introducing Book Club. The only one of…

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WaterAid’s Untapped wins major global fundraising award

Stuart Mitchell

WaterAid and GOOD Agency have won the best global fundraising and advocacy campaign at the 2018 Campaigns for Good Awards for their outstanding, innovative Untapped appeal. The campaign, launched last November, raised a staggering £4.2 million that was matched by the UK Government to take the total above £8 million.  Untapped told the story of one Sierra Leonean community’s journey to clean water, decent toilets and good hygiene. Pioneering interactive technology connected the people of Tombohuaun with the UK public. Supporters were able to experience everyday life in Tombohuaun through…

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