WaterAid’s Untapped wins major global fundraising award

WaterAid and GOOD Agency have won the best global fundraising and advocacy campaign at the 2018 Campaigns for Good Awards for their outstanding, innovative Untapped appeal. The campaign, launched last November, raised a staggering £4.2 million that was matched by the UK Government to take the total above £8 million.  Untapped told the story of one Sierra Leonean community’s journey to clean water, decent toilets and good hygiene. Pioneering interactive technology connected the people of Tombohuaun with the UK public. Supporters were able to experience everyday life in Tombohuaun through…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of December 2017

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – December 2017. I have tried to avoid crossover with the Christmas campaigns this time arounda s I felt it was important to highlight some of the other excellent campaigns. 10. The distressed campaign was a powerful one by Highways England to highlight the importance of wearing the correct clothing when out on your bike. ‘Distressed’ clothing brand sends hard hitting message to young riders 9.  A powerful new campaign created with BBDO…

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Wateraid Adds A New Way To Communicate With Its Supporters Via Mobile Wallets

GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector-first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee,  tea and  juice. It’s the toughest abstinence event out there, with many people not being able to make it through the month. GOOD were keen to turn the difficulty on its head, and harness it, to position the event as the toughest challenge yet,…

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Dogs Trust use VR for the first time for face-to-face Fundraising.

Dogs Trust have partnered with GOOD Agency to launch a brand new Virtual Reality fundraising experience.  Dogs Trust’s face-to-face fundraisers needed to find a way to cut through and grab the attention of people inundated with constant messaging, and show them what a difference they can make. GOOD Agency have been working with Dogs Trust to create an immersive virtual reality experience that truly engages the public; a powerful way to demonstrate the impact donors can have for the thousands of dogs each year that Dogs Trust care for. Launching…

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GOOD Agency’s first fundraising campaign for the NSPCC inspires support for children suffering sexual abuse.

GOOD Agency has created its first new integrated fundraising campaign with major UK children’s charity NSPCC after being appointed as its lead fundraising agency. The Christmas campaign juxtaposes the joy and magic usually associated with Christmas with the experience of a child who is being sexually abused and suffering in silence. It launches with DRTV on 6th November and includes direct mail and digital display advertising. Catherine Cherry, Head of Fundraising said “1 in 20 children experience sexual abuse and 1 in 3 don’t tell someone about it. So, when…

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