The British Legion and Y&R launch new Rethink Remembrance Ad

Following on from their earlier ad reciting the In Flander’s Field poem, The British Legion have teamed up with agency Y&R to create another ad urging the public to rethink remembrance. Also set against a narration of ‘In Flanders Fields’, the ad shows CG poppy seedlings slowly sprout from the ground in everyday settings. The seeds grow gradually, and are used to highlight the diversity of the people the Legion support . The Charity say of the appeal: “The Royal British Legion is asking the nation to Rethink Remembrance by recognising the…

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