Great Big Story | Ethical Marketing News

P&G Launches New Film Highlighting Its Internal Journey for LGBT+ Inclusion

June 22, 2019June 19, 2019 Stuart Mitchell

The Procter & Gamble Company in partnership with Great Big Story, today released Out of the Shadows, a new film chronicling P&G’s journey of Lesbian, Gay, Bisexual and Transgender inclusion. The film highlights the employees who challenged the Company and overcame adversity during the tumultuous 1990s and early 2000s. In 1992, P&G became one of the first Fortune 500 companies to add sexual orientation into its diversity statement. The struggle for workplace equality for the LGBT+ community, however, was just beginning. Ravaged by the HIV/AIDS epidemic and fighting an increasingly…

Love Has No Labels Celebrates Fourth Anniversary with Original Two-Part Facebook Documentary Series in Partnership with Great Big Story Featuring Stories of Unity in the Wake of Crisis

February 21, 2019February 17, 2019 Stuart Mitchell

In celebration of the fourth anniversary of Love Has No Labels, the Ad Council joined Facebook and Great Big Story on the 12 February to premiere the first installment of an original Facebook Anthology showcasing real people from different backgrounds coming together during moments of crisis. The docuseries arrives on the heels of the campaign’s first-ever short film, “Rising,” which challenges viewers to consider why it takes a disaster to bring us together. Hosted by award-winning online personality and filmmaker Jay Shetty, the two-episode docuseries was produced by Great Big Story’s brand…