Tag: green

Over half of UK consumers prepared to boycott brands over misleading green claims

Stuart Mitchell

Over half (54%) of consumers say that they would stop buying from a company if they were found to have been misleading in their sustainability claims, new research from KPMG in the UK has found. KPMG UK surveyed over 2,000 UK adults on their thoughts around green and sustainable products and technologies[1] to understand how they influence decisions, and whether misleading practices, i.e., ‘greenwashing’[2], were having an impact. The findings highlight that greenwashing is widely recognised by consumers with almost half (45%) stating they had heard of the term, with…

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CAP – It’s not that easy being ‘green’ – promoting good work without misleading by omission

Stuart Mitchell

The ASA/CAP have released a post called: It’s not that easy being ‘green’ – promoting good work without misleading by omission. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our environmental work continues apace, and one issue that’s resulting in some advertisers falling foul of our rules is where an ad leaves out information about a brand’s environmental impact, giving consumers only a partial,…

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Uber state they are Delivering a greener future

Stuart Mitchell

Pierre Dimitri Gore-Coty, SVP of Delivery, Uber has written a blog on their green future which may be interesting to people here,it is copied below: Uber believes in doing our part to create a clean future for the planet. That’s why in 2020 we announced commitments to make Uber an emission-free mobility platform by 2040 globally, with 100% of rides taking place in zero-emission vehicles, on public transit, or with micromobility like bikes or scooters.  Today, we are expanding our commitment to include our Delivery business, with goals to eliminate…

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CAP – Laying your misleading “green” claims to rest

Stuart Mitchell

The ASA/CAP have released a post called:  Laying your misleading “green” claims to rest. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketers are keen to point to the green credentials of their products and services, and the funeral sector is no exception. However, it’s important that such claims are accurate and do not mislead consumers at what is likely to be a difficult…

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€47 million fund to protect intellectual property of EU SMEs in their COVID-19 recovery and green and digital transitions

Stuart Mitchell

The Commission and the European Union Intellectual Property Office (EUIPO) has launched the new EU SME Fund, which offers vouchers for EU-based SMEs to help them protect their intellectual property (IP) rights. This is the second EU SME Fund aiming at supporting SMEs in the COVID-19 recovery and green and digital transitions for the next three years (2022-2024). Executive Vice-President Margrethe Vestager, in charge of competition policy, said: “Small is beautiful, but if SMEs want to grow or take the lead in new technologies, they need to protect their inventions…

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