Ogilvy & Mather (O&M) and Greenpeace Australia recently erected an interactive climate change exhibit in Sydney to raise awareness and drum up public support for the fight against climate change. Conceptualized and built by O&M Singapore, the exhibit shows a polar bear perched atop a slowly melting iceberg along with a message inviting passersby to commit to take action on climate change by either making a donation or signing a petition as part of Greenpeace’s Save the Arctic initiative. The drips of the iceberg steadily erode the polar bear’s home…
Read MoreO&M and Greenpeace create installation to rally against global warming
