C4 names six finalists of £1m Diversity in Advertising Award 2018

Channel 4 have announced the six brands shortlisted to win £1 million of commercial airtime via the Diversity in Advertising Award, which this year focuses on the portrayal of women in advertising. The six shortlisted brands and agencies, chosen from more than 50 entries, are: Cadbury Milk Tray and Elvis Communications; eBay and 72 & Sunny Amsterdam; Flybe and McCANN Bristol; HSBC and Grey London; Jaguar and Spark44; and the Royal Air Force and Engine. The award aims to encourage the advertising industry to embrace inclusive campaigns, extending Channel 4’s…

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Grey London give us Christmas Hyrrs

Grey London have teamed up with Goldstein Music to release a feminist album of rewritten Christmas hymnsdesigned to stick it to the patriarchy and raise money for women in need. ‘Hyrrs: Festive Hymns Made Feminist’ is a reworking of famous festive songs and covers issues including bodyshaming, workplace inequality, sexism and harassment. The songs are available to download from iTunes, Google Play and Amazon, and stream from Spotify and Apply Music, with all proceeds going to Refuge, a national domestic violence charity which provides lifesaving support to thousands of women…

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Grey London & M&S Paddington Ad Turned into a Book To Raise Money for the NSPCC

When Paddington arrived in London he was alone and afraid. But the Browns took care of him and made him realise people loved him for who he was; even though he wasn’t like anyone else he still felt at home.   The Childline service, provided by the NSPCC, helps thousands of children every day. Children who feel different; who feel that they don’t fit in.  Each with their own unique set of worries.  That’s why Paddington has brought one of his favourite charities –  Childline – together with Mark & Spencer,…

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VR helps dementia sufferers by transporting them back in time

The Wayback is a virtual reality film series designed to help those living with Alzheimer’s and their carers. The free to use resource harnesses the power of the latest Virtual Reality technology, allowing those living with the condition to fully immerse themselves in moments of the past.  Developed with advice from leading experts in dementia care, ‘The Wayback’ is designed to stimulate memories and take viewers back to a time when they didn’t have the degenerative disease. The pilot film focuses on the Queen’s Coronation on June 2nd, 1953.  Producers…

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Channel 4 announces £1m Diversity in Advertising Award winner

Channel 4 today announced that Volvo UK and Valenstein & Fatt (Grey London) have won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. The brand was one of seven finalists – BT and AMV BBDO; Ford and GTB; Panasonic and Brave; Bose and Valenstein & Fatt (Grey London); Marks & Spencer and Valenstein & Fatt (Grey London; and the winners Volvo UK and Valenstein & Fatt (Grey London) – from more than 50 high quality campaign ideas featuring a range…

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