Tag: Grey London

M&S Future Marketing aims to be more inclusive and promote empowerment

Stuart Mitchell
M&S empowerment

Marks & Spencer aims to use future marketing campaigns to position itself as a more inclusive brand with a “shared attitude”. It is hoped, along with a shift in how it advertises –  no longer splitting its food and clothing into seperate campaigns and instead concentrating on the M&S brand as a whole, that this will help to promote a more inclusive brand.  Speaking to Marketing Week, Global Brand and Marketing Director Rob Weston says: “Moving forward we want to make sure we have a single front door to the…

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Grey London becomes Valenstein & Fatt to highlight fight against Xenophobia

Stuart Mitchell

Against the rising tide of xenophobia, Grey London puts the name of its Jewish founders above the door and launches a 5-point diversity plan. It’s 1917. New York is booming. Two young Jewish entrepreneurs, Lawrence Valenstein and Arthur Fatt, set up a company. But anti-Semitism is rife. Their names could cost them business. So they call it Grey, after the colour of the wallpaper. Today, Grey is one of the largest advertising networks in the world, with 10,000 employees in 96 countries, embracing every gender, race, religion and sexuality. But…

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Past Campaigns – Team Refugee

Stuart Mitchell
Team Refugee

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from 2016: Against all odds, in the summer of 2016 a team of 10 refugees from war-torn nations competed in the Olympics. The first ever Refugee Olympic Team, who competed under the Olympic flag, acted as a symbol of hope for the millions of refugees around the world risking their lives to flee…

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