Charity Creates Line Of Baby Products For Newborns Withdrawing From Heroin And Opioids

Every 15 minutes a baby is born withdrawing from opioid dependency – primarily because their mothers have little-to-no access to treatment for their substance use disorder. As this crisis hits critical mass, the Urgent Love Initiative of Roanoke, VA has teamed up with ad agency, Grey New York, to help those very mothers and their soon- to-be newborns find treatment. Using insights from interviews conducted with Neonatal Intensive Care Unit professionals with experience at Carilion Clinic and other medical centers, Urgent Love created the first baby product line designed around…

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Students Encouraged to Donate Yearbook Quotes for Gun Violence Prevention

States United to Prevent Gun Violence is launching “Common Sense Quotes,” a new initiative that re-imagines the power a simple yearbook quote can have in the effort to raise awareness of gun violence prevention.  A volunteer team from Grey New York created the effort. Students, teachers and industry experts report high school yearbooks continue to be amazingly popular among the digital natives of the Snapchat generation. Rather than a song or lyric or joke, students are encouraged to donate a “Common Sense Quote,” whether it’s a call to action for…

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CJRC & Grey New York Switch off your phone to highlight gun control

Did you know there is a current smartphone operating system bug that can turn off your phone for 10 seconds?  By tapping into this glitch, the Community Justice Reform Coalition (CJRC) has created a tool to cause a mandatory moment of pause for the gun violence epidemic that anyone can use, send and share to be heard on this issue.  In a time when the US has become desensitized to gun violence news, this effective gun control PSA is starting as a tweet and one that can not be opted out.…

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Grey New York and National Park Foundation bring park sounds to you in new campaign

The National Park Foundation, the official charity partner of the National Park Service has launched PARKTRACKS, an innovative audio experience that lets listeners listen to rock – like, an actual rock – and be transported to national parks across the country. The concept was developed and produced by Grey New York. The PARKTRACKS pilot, launched at a pop-up in Seattle, brings a singular function to a pair of wireless headphones: turn noise canceling on and listen to uninterrupted bliss straight from America’s National Parks, captured by the National Park Service’s Natural Sounds and Night…

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Small Steps Teams Up With Grey New York And Facebook To Combat Britain’s Far Right

An organization leading the fight against the Far Right in Britain has been selected as part of Facebook’s Create Against Hate campaign this year; an initiative with the media industry and young creatives to counter hate speech and extremism online. Small Steps was founded in 2015 and delivers training and mentoring across the UK on the threat of the FarRight. The trainers are former Far-Right activists themselves, previously belonging to groups including the English Defence League, British National Party and neo-Nazi group National Front. The partnership with Facebook and Grey New…

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