CJRC & Grey New York Switch off your phone to highlight gun control

Did you know there is a current smartphone operating system bug that can turn off your phone for 10 seconds?  By tapping into this glitch, the Community Justice Reform Coalition (CJRC) has created a tool to cause a mandatory moment of pause for the gun violence epidemic that anyone can use, send and share to be heard on this issue.  In a time when the US has become desensitized to gun violence news, this effective gun control PSA is starting as a tweet and one that can not be opted out.…

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Grey New York and National Park Foundation bring park sounds to you in new campaign

The National Park Foundation, the official charity partner of the National Park Service has launched PARKTRACKS, an innovative audio experience that lets listeners listen to rock – like, an actual rock – and be transported to national parks across the country. The concept was developed and produced by Grey New York. The PARKTRACKS pilot, launched at a pop-up in Seattle, brings a singular function to a pair of wireless headphones: turn noise canceling on and listen to uninterrupted bliss straight from America’s National Parks, captured by the National Park Service’s Natural Sounds and Night…

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Small Steps Teams Up With Grey New York And Facebook To Combat Britain’s Far Right

An organization leading the fight against the Far Right in Britain has been selected as part of Facebook’s Create Against Hate campaign this year; an initiative with the media industry and young creatives to counter hate speech and extremism online. Small Steps was founded in 2015 and delivers training and mentoring across the UK on the threat of the FarRight. The trainers are former Far-Right activists themselves, previously belonging to groups including the English Defence League, British National Party and neo-Nazi group National Front. The partnership with Facebook and Grey New…

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AARP Launches New Brand Campaign: “Take On Today”

AARP has unveiled a new multiplatform brand campaign called “Take On Today.” The new ads are designed to tell a fresh, inspiring story about possibilities and opportunities for people 50-plus by showcasing the iconic brand’s core purpose: to empower people to choose how they live as they age. “‘Take On Today’ is an empowering rallying cry, with special meaning for people 50-plus, who are trying to navigate the many transitions in this stage of life,” said Barbara Shipley, senior vice president of brand integration, AARP. “For the millions of Gen-Xers…

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