Guest Post by David Barker from Placer: Driving diversity in the workplace

For National Careers Week, David Barker, Project Director of Placer, shares his thoughts on how employers can use work experience to address diversity in the workplace, and a bit about what Placer is and does. For many employers, improving workforce diversity and inclusion has become a fundamental long-term business objective. Beyond it being ‘the right thing to do’, there has been a shift in attitudes from businesses,recognising that cultivating a diverse workplace is a real driver for business success. In fact, research from McKinsey uncovered companies with a diverse mix…

Read More

Guest Post by Space City Productions: MP: Review requested to reform advertising

This is a guest post from Space City Productions where they talk about having spoken to MP For South Northamptonshire, Andrea Leadsom,  who has told them that a review has been requested to improve advertising and how it reflects society. MP: Review requested to reform advertising With more than £239 billion-a-year lost to a lack of reflective advertising, the Lord President of the Council, Andrea Leadsom MP has revealed that work has begun to expedite improvement. MP For South Northamptonshire, Andrea Leadsom, has told Space City that a review has…

Read More

Guest Post by Aimee Woodall: Measuring the New ROI

This is a guest post from Aimee Woodall, President and Founder of The Black Sheep Agency, this is an interestng insight, and a great post for this #givingtuesday Measuring the New ROI Return on Investment. ROI. The amount of return you get for what you put out there. Of all the things businesses measure, this is one of the trickiest. When I started my career in PR, we struggled with column inches and ad costs. In digital, it’s about impressions, clicks and conversions. There is always a metric to chase,…

Read More

Guest Post by Space City Productions: Scope feel advertising is not inclusive enough

This is a guest post from Space City Productions where they have spoken to Scope about their feeling that advertising is not inclusive enough and is proving costly for businesses, with billions of pounds not exploited. Just 0.06% of all actors represented in advertising are disabled, despite a fifth of the UK population having a disability of some kind. Given the lack of representation on and off screen, those who are impaired by disability have ensured the plight has been accentuated by idiosyncratic advertising – which is paradoxically perpetuating the…

Read More

4 Unethical Marketing Practices You Need To Avoid! by Scarlett Erin

When one starts a company, either online or in real life, many have hopes of striking it rich. However, not everyone wants to make money honestly using hard work, not everyone has what it takes to be successful solely through ethical marketing practices. This is exactly why many people start engaging in unethical marketing practices. The goal here may be to trick customers into buying more, shutting out their competition, or simply enhancing their own name in some way. If the process is not strictly honest, the company may be…

Read More