CAP – Don’t take a gamble with the Codes: CAP and BCAP’s revised guidance on responsibility and problem gambling

The ASA/CAP have released a post called: Don’t take a gamble with the Codes: CAP and BCAP’s revised guidance on responsibility and problem gambling. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Changes to CAP and BCAP’s responsibility and problem gambling guidance announced in August came into effect on 1 November. The updated guidance was developed as part of the consultation process responding to…

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CAP – New CAP Guidance on qualifying claims

The ASA/CAP have released a post called: New CAP Guidance on qualifying claims. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. New qualifications guidance Qualifications are essential to many of the ads consumers see, hear and respond to. They’re the additional pieces of information that ensure consumers properly understand the headline or central (primary) claims being made. We’ve refreshed our guidance on the use…

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United Nations Global Compact Updates Guidance to Help General Counsel Drive the Corporate Sustainability Agenda

The United Nations Global Compact has issued updated guidance to help General Counsel advance the corporate sustainability agenda. Developed together with Linklaters and the University of California Berkeley School of Law, Guide for General Counsel on Corporate Sustainability Version 2.0 is designed to help legal professionals drive change and become leaders in embedding sustainability into their companies’ strategies and operations. It follows the original Guide for General Counsel on Corporate Sustainability that was published in 2015. “As the role of General Counsel moves beyond legal compliance and towards corporate sustainability,…

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CAP’s New Guidance on Children’s recognition of advertising

In April, CAP published new guidance on ensuring younger children can identify more integrated online marketing. After a six month transitional period allowing affected advertisers to bring their ads into line with the rules, the guidance came into effect on 1 December. From then on, the ASA will begin to assess relevant complaints using the guidance. The Code requires advertisers to take steps to disclose the commercial intent of a communication, if it’s not clear from the form of an ad or wider context.   In 2016, CAP looked at the…

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