Tag: guidelines

Royally impressive – some princely advice on advertising around Royal occasions

Stuart Mitchell

The ASA have launched some guidelines for the usage of royalty in your ads around the times of the Royal Wedding, I ahve reporduced the post below but please go and have a look at the links to their site for more info. The wedding of Prince Harry and Meghan Markle is fast approaching and the birth of Prince William and the Duchess of Cambridge’s third child is on the horizon.  We understand marketers may wish to link their ad campaigns to these occasions.  While general references to a royal…

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ASA Releases research into consumer understanding of reference prices in ads

Stuart Mitchell

The ASA have released some research they have done into consumer undertsanding of reference prices in Ads through a post on their website as shown below (text (c) ASA), it’s well worth exploring the ASA site for more on their rules and rulings. Price comparisons and savings are a familiar sight in ads, be it in online promotions for the latest gadgets, newspaper ads promoting discounts for the next grocery shop or TV ads offering savings on a range of household goods. It’s not a secret that everyone likes getting a…

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