Barkley Launch The Scary Truth: The Wage Gap

When it comes to fueling conversations that bring attention to important topics, culturally relevant moments provide some of our favorite opportunities to speak up. US based creative agency Barkley have created a campaign to highlight gender age disparity. The following is from their website and talks about their campaign: So first, Happy Halloween, a holiday we have not only been celebrating in our offices since last week, but have been thinking about for a while as a moment to raise awareness for a seemingly unrelated issue. The Idea It’s no…

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CDC and Up and Away Campaign Urge Parents to Keep Medicine Stored Out of Sight to Avoid “Candy Confusion” this Halloween

The Up and Away campaign, in partnership with the Centers for Disease Control and Prevention (CDC), is reminding parents to keep their medicines up and away and out of sight and reach to avoid ‘candy confusion’ this Halloween season. The National Retail Federation (NRF) projects consumers will spend over $9 billion celebrating Halloween this year, which is right in line with last year’s record-breaking spend. In total, 70 percent of celebrants will be handing out treats and will spend $2.6 billion on candy alone. With this widely celebrated holiday approaching,…

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ASA Advice: A scare you really want to avoid! Our advice for Halloween ads

The ASA have released a post which tells how you about: ‘A scare you really want to avoid! Our advice for Halloween ads’. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With roots in the ancient Celtic festival of Samhain, Halloween is a popular celebration observed, to a greater or lesser extent, by many people throughout the UK. It’s also a good opportunity for…

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CDC and Up and Away Campaign to Keep Medicine Stored Out of Sight

The Up and Away campaign, in partnership with the Centers for Disease Control and Prevention (CDC), is reminding parents to keep their medicines up and away and out of sight, especially during the Halloween season. This year, families are expected to spend more on Halloween candy than ever before, making this year even more critical for parents to be on alert and aware that their children may mistake medicines for candy. “Halloween is a fun time of year for families, but as children look for treats, it’s easy to confuse…

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