British Heart Foundation launches new ad

The British Heart Foundation has launched its latest TV advert in partnership with Space City. Having previously launched a TV advert in 2017, the charity utilised the UK’s most lucrative means of advertising to promote their Heart Matters Magazine. The advert focused on stimulating direct responses, while focusing on accruing data for the BHF as they look to improve and populate their CRM. Focusing on a live-action and animation combination, the advert utilised a diverse range of people to communicate the emotions associated with heart related issues – conveying the non-discriminite…

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