Herbal Essences Becomes First Mass Hair Care Brand in Mass Retailers to Meet the Strict Clean Beauty Standards of EWG VERIFIED TM

As more and more consumers ask for transparency about ingredients used in beauty products, they are also asking for their products to use ingredients they trust. Herbal Essences heard this call and is bringing two new sulfate-free botanical shampoos to the market, formulated to meet the Environmental Working Group’s (EWG) EWG VERIFIED™ stamp of approval. To be authorized to use the EWG VERIFIED™ mark, Herbal Essences meets the rigorous criterion, and provides additional information not typically found on the product label – an effort to drive greater ingredient transparency and…

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Herbal Essences Becomes First Mass Hair Care Brand in North America to Introduce Inclusive Bottle Design for People With Low to No Vision

P&G-owned hair care brand Herbal Essences is producing the first-ever mass hair care bottle design in North America that will make it easier for vision impaired consumers to distinguish its shampoo and conditioner products through the sense of touch. The newly enhanced package features tactile indentations that will help differentiate the brand’s shampoos from its conditioners in-shower given they share the same bottle shape, alleviating in-shower confusion and helping consumers confidently perform daily tasks. Behind the initiative is creator Sumaira “Sam” Latif, P&G’s Special Consultant for Inclusive Design, who has…

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