adidas and Billie Jean King collaborate to drive change for girls in sport

On Women’s Equality Day, adidas – a global leader in sport performance – announced its commitment to changing the future for NYC’s young female athletes. Unveiling research that shows that less than 1 in 3 girls2 continue to play sport after school, adidas kicks off Here to Create Change, which commits to breaking down the barriers that see nearly 1.7 million3 potential female athletes quit playing in NYC alone. Currently, girls of NYC are dropping out of sport at 2.4x the rate of boys4. The drop off is significant. During…

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