adam&eveDDB campaign promotes Hey Girls “buy one, give one” sanitary pads as they hit UK supermarket shelves for the first time

Hey Girls UK is a social enterprise that tackles period poverty by donating a pack of sanitary pads to girls in need for every pack it sells. To coincide with the brand’s launch in Waitrose and Asda stores, adam&eveDDB has created a press campaignthat promotes Hey Girls and its mission. The two-sided print execution is designed to stop readers in their tracks by inviting them to cut out their own sanitary towel.  The second page goes on to reveal the shocking reality that 1 in girls 10 in the UK…

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Period Poverty Products To Be Sold In Waitrose

Waitrose is the first retailer to sell Hey Girls sanitary products which are pioneering in tackling period poverty. The social enterprise uses a buy one, give one free structure to distribute sanitary products to girls and women who cannot afford them in the UK. The products will be available in 80 Waitrose branches from 13th of August and charities local to these shops will benefit from being sent sanitary goods to give to those in need. Sales in the branches will be tracked so Hey Girls will donate the equivalent…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of January 2018

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – January 2018. There were some campaigns I really liked in January, I promise after this one we will go back t one Top 10 a month. 10. I was really impressed with the concept of ‘Hey Girls’, I hope to see more from them in the future and look foreard to seeing their next campaigns. Social Enterprise Launches To Tackle Period Poverty In The UK 9. Fairtrade Fortnight is an important event…

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Social Enterprise Launches To Tackle Period Poverty In The UK

A new social enterprise that will retail sanitary towels on a ‘buy one and give one’ model launched this month with the aim of tackling period poverty in the UK. Hey Girls, which are based in Scotland and launched their new ecommerce website today, Monday 8th January 2018, will provide free sanitary towels and educational resources with the aim of assisting girls in the UK to manage menstruation in a way that doesn’t put them at risk of infections. The sanitary goods industry in the UK is worth £400 million and…

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