Tag: HFSS

CAP – A tasty reminder about the rules for HFSS product ads

Stuart Mitchell

The ASA/CAP have released a post called: A tasty reminder about the rules for HFSS product ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In May 2022, we reminded the industry that despite the Government delaying its new restrictions on the advertising of ‘less healthy’ food and soft drink products, there were still plenty of significant protective measures set out in the CAP and…

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ASA/CAP – Banning ads for HFSS food appearing in children’s online media

Stuart Mitchell

The ASA/CAP have released a post called: Banning ads for HFSS food appearing in children’s online media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today we’ve published the results of a compliance sweep which used new “Avatar” monitoring technology to identify ads for food and soft drink products high in fat, salt or sugar (HFSS) which appeared on children’s websites and YouTube channels.…

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