‘Don’t be a Space Invader’ – stay safe, stay back says Highways England

New figures show that one in eight of all road casualties are caused by people who drive too close to the vehicle in front, with more than 100 people killed or seriously injured each year. While a small minority of tailgating is deliberate, most is unintentional by drivers who are simply unaware they are dangerously invading someone else’s space. So a safety campaign recently launched uses the well-known Space Invader video game character to alert drivers to the anti-social nature and risks of tailgating. A survey by Highways England reveals…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of December 2017

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – December 2017. I have tried to avoid crossover with the Christmas campaigns this time arounda s I felt it was important to highlight some of the other excellent campaigns. 10. The distressed campaign was a powerful one by Highways England to highlight the importance of wearing the correct clothing when out on your bike. ‘Distressed’ clothing brand sends hard hitting message to young riders 9.  A powerful new campaign created with BBDO…

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‘Distressed’ clothing brand sends hard hitting message to young riders

Motorcyclists are more vulnerable than other roads users but without the protection a vehicle can offer, what they wear can make all the difference when they come off their bike. A new campaign by Highways England, the Government company responsible for the country’s motorways and main ‘A’ roads, is using fashion to raise awareness of safety for young riders on two wheels. The initiative centres on the concept of a clothing range where each garment has a unique price tag – the difference being instead of monetary value the cost…

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