Casey House Launches First-Ever HIV+ Eatery in Toronto to Bring Awareness of Stigma

Casey House, Canada’s first and only stand-alone hospital for people living with HIV/AIDS, is taking a bold step forward in their ongoing effort to eradicate HIV/AIDS by igniting a conversation around the stigma that people living with HIV/AIDS experience.  The new campaign, Break Bread Smash Stigma, comes with the launch of a state-of-the-art facility, a study revealing shocking statistics around Canadians’ perceptions of people living with HIV/AIDs, and Canada’s first-ever HIV+ eatery. Toronto-based creative agency Bensimon Byrne created the campaign with PR support from its sister company, Narrative.  “Casey House is…

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Havas Life Manchester Unveils Powerful Pop-Up Plant Installation

Havas Life Manchester has unveiled a giant, pop-up plant installation – in the heart of one of Manchester’s busiest shopping streets.   The striking botanical installationwas devised to help raise awareness of “HIV Has Changed” – a new national HIV awareness campaign developed byspecialist HIV pharmaceutical company, ViiV Healthcare.  The installation was in place between 7th-10th September. Spelling out the letters “HIV,” Havas Life Manchester worked with Urban Planters to create a 12ft, living, thriving plant structure on Manchester’s bustling New Cathedral Street – a powerful visual demonstration of how the…

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