C4 names six finalists of £1m Diversity in Advertising Award 2018

Channel 4 have announced the six brands shortlisted to win £1 million of commercial airtime via the Diversity in Advertising Award, which this year focuses on the portrayal of women in advertising. The six shortlisted brands and agencies, chosen from more than 50 entries, are: Cadbury Milk Tray and Elvis Communications; eBay and 72 & Sunny Amsterdam; Flybe and McCANN Bristol; HSBC and Grey London; Jaguar and Spark44; and the Royal Air Force and Engine. The award aims to encourage the advertising industry to embrace inclusive campaigns, extending Channel 4’s…

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HSBC launches documentary-style film on social to support Pride

HSBC launched a campaign to explore progress within, and drive support of, the LGBT+ community ahead of this year’s London Pride Parade on Saturday 8th July. Working with socially-led creative agency We Are Social, HSBC will share a documentary-style film on its Facebook, Snapchat and Twitter profiles. Produced by Firecracker and directed by Trunk, the film looks at where Pride came from, what society was like for the LGBT+ community during that time and how change has come about since the 1970s. It examines the progress that has been made,…

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HSBC UK Announces New Services For Trans Customers

On the 31st of March. HSBC announced that it is rolling out a number of new services which aim to offer transgender customers a better, more personal banking experience. These include allowing customers to choose from ten different gender neutral titles as well as simplifying and streamlining the experience of those who wish to change their gender on their bank account. The announcement coincided with International Transgender Day of Visibility (Friday 31st March 2017), which HSBC UK celebrated with a video (shown below) telling the story of Stuart Barette, the…

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