The Hunger Project Sweden redefines the meaning of the word ”hunger” to attract new strategic business partners

“Hungry” [huhng-gree] 1. feeling an uneasy or painful sensation from lack of food 2. strongly motivated (as by ambition) In an initiative targeted at companies, The Hunger Project Sweden is launching a new initiative that challenges the definition of the word “hungry”. Every time a company searches for “hungry” employees in a job advertisement, The Hunger Project Sweden reaches out with an email suggesting that they have something in common – they are interested in “hungry” people too. In order to break through the noise and connect with strategic partners,…

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