Under Armour rolls out #WEWILL campaign to support Hurricane Harvey victims

Last week, Under Armour launched a new campaign – #WEWILL. This is an evolution of the brand’s signature I WILL and highlights how they feel sport has the power to unite and inspire. The spot features a who’s who of Under Armour athletes from around the world, who all believe in the boundless power of sport. The #WEWILL campaign is designed to show its support to the victims of Hurricane Harvey. Under Armour has partnered with Team Rubicon, a first responder organisation which deploy former service members to emergency situations.  Under Armour said:…

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Tragedies bring out the best in companies

It’s been a rough week for some following Hurricane Harvey, but it’s nice to see some companies doing their bit. It’s at times of tragedy that companies find themselves in a position to help, and whilst they’re helping others it also works as marketing to show the softer and more human side of multinationals. AirBNB have encouraged people to open their homes: We have expanded & extended the disaster program for #HurricaneHarvey. Hosts open their homes for $0 to evacuees. https://t.co/ddzpMNng14 — Airbnb Help (@AirbnbHelp) August 29, 2017 It’s also…

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Ad Council Launches New PSAs to Encourage Support for Hurricane Harvey Relief Efforts

In response to the devastation wrought by Hurricane Harvey, the Ad Council is launching public service advertisements (PSAs) today to encourage Americans to make monetary contributions to relief efforts. The PSAs direct audiences to visit HurricaneHarveyAid.org, where they can contribute to the rescue and recovery efforts by donating to organizations providing necessary supplies and services to those affected by Hurricane Harvey. Hurricane Harvey is the strongest storm to hit the United States in over a decade. The Gulf Coast, including Texas and Louisiana, has experienced destructive winds, heavy rainfall, and dangerous storm surges. Some areas have…

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