Tag: hybrid

CAP – Being roundabout when advertising hybrid and electric vehicles can fuel complaints

Stuart Mitchell

The ASA/CAP have released a post called: On the road again: Being roundabout when advertising hybrid and electric vehicles can fuel complaints. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the sale of electric vehicles (EVs) and hybrids set to accelerate, the messaging in their advertising is increasingly important to consumers.  With electrified powertrains appearing in a number of different types of vehicle,…

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easyJet and Airbus sign hybrid and electric aircraft research agreement

Stuart Mitchell

easyJet, and Airbus have signed a Memorandum of Understanding (MoU) related to a joint research project on hybrid and electric aircraft. The MoU is an important step towards furthering the industry’s understanding of the operational and infrastructure opportunities and challenges of plug-in hybrid and full electric aircraft. easyJet and Airbus will cooperate on three distinct work packages set to define the impacts and the requirements necessary for the large-scale introduction of next generation sustainable aircraft on infrastructure and every-day commercial aircraft operations.    Commenting on the partnership, Johan Lundgren, CEO…

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New Lexus “Fast as h” Campaign Clears the Air About Hybrid Performance

Stuart Mitchell

Lexus has announced a new national marketing campaign to prove that choosing a hybrid doesn’t mean making compromises. Coined “Fast as h,” the marketing campaign showcases the full hybrid lineup’s impressive performance and new lower pricing. “Our recent consumer research revealed that the greatest barriers to hybrid sales are perceptual,” said Cooper Ericksen, Lexus vice president of marketing. “People believe if they choose a hybrid, they have to compromise on performance, value or styling. The new campaign seeks to prove that hybrids are the very best versions of our vehicles.”…

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