Iceland Launches UK-First Trial To Reduce Plastic Packaging On Fresh Produce By 93%

Iceland has launched an industry-leading trial that will see the retailer reduce its plastic packaging by 93% across a range of fresh produce. The trial launched on 22 January in 33 of Iceland’s stores across London and the South East region, and will offer customers the opportunity to buy 38 fresh fruit and vegetable lines in innovative new packaging solutions that are either plastic-free or have a significantly reduced plastic content. Iceland is expecting the trial alone to remove seven tonnes of plastic, reflecting the growing consumer  appetite  to reduce…

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UNESCO and Iceland establish center for sustainable use of natural resources and societal change

Director General of UNESCO Audrey Azoulay and Minister for Foreign Affairs of Iceland Guðlaugur Þór Þórðarson today signed an agreement establishing the International Center for Capacity Development, Sustainable Use of Natural Resources and Societal Change, as a Category 2 Center under the auspices of UNESCO. GRÓ – the Center for Capacity Development – focuses on areas where Iceland has valuable expertise, i.e. geothermal energy, gender equality, fisheries and land restoration. The center is the first multidisciplinary Category 2 Center in UNESCO’s network, bringing together these four areas of expertise and…

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Iceland’s Reverse Vending Machines Recycle Over 1 Million Plastic Bottles In Just Over One Year

Iceland has recycled more than 1 million plastic bottles since May 2018, following its industry-leading move to trial reverse vending machines in a selection of its stores. During the trial period Iceland has been gaining feedback from its customers, who have responded extremely positively with 96% of shoppers believing the scheme should be extended to all retailers. Iceland’s customer insights showed the main motivation for people using the reverse vending machines was environmental concerns, with two thirds (67%) choosing this option above any others. The bottle return data and customer…

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Iceland Trials UK’s First Plastic Bag Free Store In Fight Against Plastic

Iceland has launched an industry leading trial, removing plastic bags altogether from one of its stores, as it continues to lead the way in the fight against plastic. The trial will run in Iceland’s Hackney store, with customers being offered extra-strong paper bags for 15p. The bags can hold up to 16kg – the equivalent of 70 packs of Iceland’s No Bull Burgers (226g per pack). Lighter weight paper carrier bags (10p), jute bags (£1), Disney branded cotton bags (£1), and small paper bags for meat products will also be…

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Iceland Christmas Advert Released on Social Media

As not seen on TV: Iceland’s banned Christmas advert can be found here: Retailer Christmas adverts have  been the source of much anticipation in the weeks building up to the big day in recent years, with retailers blowing their advertising budgets to ensure their advert becomes the most talked about  of the season. For many consumers, the first screenings of the biggest adverts now herald the start of the festive build-up, a key milestone in the Christmas calendar. However, this year,  Iceland’s advert  will not appear on TV alongside those…

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