Tag: iHeartMedia

New study from WARC and iHeartMedia reveals major audio investment gap for marketers

Stuart Mitchell

WARC, the global authority on marketing intelligence, unveiled today the results of a study conducted in collaboration with iHeartMedia, the leading audio media company in America, on media consumption and audio investment in the US. “The Investment Gap: Understanding the Value of Audio” highlights a divergence between consumption and investment. While 31% of the average consumer’s media consumption is now audio, only 8.8% of the average media budget is allocated to audio, and 25% of advertisers do not invest in audio at all. According to the study, consumers of every…

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The National Opioid Action Coalition (NOAC) Launches “#TalkToMe” Initiative, Uniting Public and Private Sectors With Pop Culture Influencers to Combat America’s Opioid Crisis

Stuart Mitchell

In response to the nation’s opioid epidemic, the National Opioid Action Coalition (NOAC), formed by Fors Marsh Group (FMG), iHeartMedia, and WPP, today announced the launch of #TalkToMe – a science-based public awareness initiative that unites the public and private sectors with pop culture influencers to reduce stigma as a barrier to opioid use disorder prevention, treatment and recovery. #TalkToMe is an extension of NOAC, which works to help federal, state and private sector programs extend their reach and impact in communities affected by the opioid crisis. While corporate initiatives,…

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iHeartMedia, the National Alliance on Mental Illness and the Child Mind Institute Launch Joint “Let’s Talk” Campaign During Mental Health Awareness Month

Stuart Mitchell

It’s time we talk about mental health. Each year, millions of Americans face the reality of living with a mental illness, yet many don’t feel comfortable sharing their experience with others. In observance of Mental Health Awareness Month, iHeartMedia teamed up with the National Alliance on Mental Illness (NAMI) and the Child Mind Institute to kick off a multi-year campaign that will raise awareness of mental health and foster a culture within communities that supports talking about mental health issues like anxiety and depression. The goal of iHeartMedia’s “Let’s Talk”…

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