truth® Teams Up with Imagine Dragons Lead Vocalist Dan Reynolds and Country Star Jon Pardi on New Campaign

Nearly 38 million Americans still smoke tobacco, and as inequality in America continues to expand by many measures, the smoking epidemic is a growing aspect of that divide. 72 percent of remaining smokers are from lower-income communities and this is no accident. Big Tobacco not only targets these communities to start smoking, but makes it harder for them to stop with products designed to be more addictive. The exploitative practices of the tobacco industry are the reason why smoking rates are nearly twice as high among people living below the…

Read More

Shell Unveils New Music Video As Part of its #makethefuture Campaign

Shell and a band of international stars are unveiling a unique new music video which spotlights a diverse range of clean energy initiatives across the world. ‘On Top of the World’ features five global music artists – including Oscar-winner Jennifer Hudson and British songstress Pixie Lott – and uses cutting-edge custom animation to help each star demonstrate the impact of clean energy projects supported by Shell around the world, including Brazil, China, the US, Kenya, India, Germany and the UK. The video showcases both ‘bright energy ideas’ created by entrepreneurs…

Read More