New, powerful digital film from Ginger by Lifestyle inspires young girls to be #ImperfectlyPerfect

After the impactful, digital first launch of the #ImperfectlyPerfect campaign, Ginger by Lifestyle, continues to bring forth the bold, unfiltered and fearless voice of young girls, this time while debunking fashion stereotypes and encouraging girls to make their own fashion rules. The impactful digital film, conceptualised by J Walter Thompson Bangalore, explores the unrealistic demands of fashion and perfection that the society places on young girls. #ImperfectlyPerfect weaves in voices of young girls in a powerful short film exploring how they are judged because of their fashion choices that don’t…

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